TikTok came to our team for social support for their new brand campaign TikTok Taught Me, aimed at showing non-users the usefulness of TikTok tutorials & hacks.
Because we handled TikTok’s full-stack social media programming across Instagram, Meta, YouTube, Twitter (and yes, even TikTok), this gave us a unique opportunity to find potential new users on other platforms and get them over to TikTok.
I enjoyed learning SO MANY hot tips in my research - I’ll never fold jeans the same way again!
Copywriter: Mackenzie Horras // Art Director: Jenna Koyama // Senior Creator: Brody Curtis // Associate Creative Director: Autumn Bruton
Today TikTok Taught Me & Search Bar Hacks
We kicked off our social series with a quick overview of all the cool hacks you can learn on TikTok (demonstrated by yours truly) and an engaging tutorial on how to use TikTok’s search function.
Hack Central
We created a range of content sharing some of the very best (and honestly, quirkiest) TikTok hacks, showing that great hacks can be found, not just in the videos, but also in the comment section.
TikTok Trend Report
With so much to see and learn on TikTok, it can be hard to keep track of all the great hacks, news and trends. Our team devised a series, TikTok Trend Report, that showcases the best of what TikTok has to offer in under 90 seconds. The report quickly became a must-watch series for TikTok followers and staffers alike - the ultimate compliment, IMO ;)
Below is a Trend Report episode that I wrote and directed. Many creators have since lent their talents to the series.
