Woodbridge Wines: Wine Your Way
Woodbridge’s brand platform, Wine Your Way, encourages folks to enjoy wine how they like it, when they like it, without feeling pressure to abide traditional “wine rules.”
Aligned with this mission, our team set out to create a lighthearted comedy short for Woodbridge’s Q4 Holiday campaign. Your Way Cafe placed across YouTube and Meta outlets as well as in digital out-of-home advertising in key local markets.
Copywriter: Mackenzie Horras // Senior Copywriter: Lauren Ashley Bishop // Senior Art Directors: Hailey Rabdeau & Ellie Tremayne // GCD: Mark Krajan // Production: Eva Nosidam // Director: Daniel Powell
Your Way Cafe Hero Video
Your Way Cafe Social Edits
Billboard created for Charleston, SC market
Out of Home
In keeping with the Wine Your Way spirit, we created both contextually-specific and contextually-agnostic out of home ads to remind wine lovers that there’s no wrong way to enjoy their Woodbridge.
Billboard created for Kansas City market
Social Media Ads
Placements across Intagram, Meta, Twitter and YouTube Shorts reiterated our unfussy Wine Your Way attitude and invited our audience to tell us how they enjoy their wine.
Staycation Your Way
For an unexpected social play, we inspired our budget-conscious consumer to enjoy a mental vacay in their own home with a refreshing glass of Woodbridge white.
Spring Your Way
We centered Wine Your Way in sunny Springtime with a product focus on seasonal whites and sparkling wines.
The sentiment remains the same - “the right way to drink wine is the way you like it.”
